B2B contact data types
From verified business emails and direct-dial phones to intent signals and hiring data. The full stack of B2B data for outreach, enrichment, and account intelligence.
Contact Data
Contact Data
Direct contact information for reaching decision-makers at target companies.
Company Intelligence
Company Intelligence
Firmographic, technographic, and intent data to enrich your account targeting.
Data Services
Data Services
Enrich, clean, verify, or custom-build your contact and company data.
Better Together
Combine Contact Kit data types for maximum impact
Layer contact data with company intelligence and intent signals to build the most effective outreach campaigns.
Email + Direct Dial
Multi-channel outreach that gets 3x more responses than email alone. Start with a call, follow up with a personalized email.
Decision-Makers + Firmographics
Target the right people at the right companies. Filter by revenue, headcount, and industry to match your ICP.
Intent Data + Contact Data
Reach companies that are actively researching your category. Combine who to reach with when to reach them.
Technographics + Contacts
Sell against competitors by targeting companies using a specific tech stack. Displacement campaigns with verified contacts.
Hiring Signals + Decision-Makers
Companies that are hiring are companies that are buying. Time your outreach to coincide with growth signals.
Custom Research + Enrichment
Start with a niche custom list, then enrich with firmographics and tech stack data for a complete picture.
Data Strategy
Choosing the Right B2B Data for Your Campaign
Different B2B campaigns need different data types. Matching your data fields (email and phone data, firmographic vs technographic data) to your channel strategy is the difference between a 5 percent and a 25 percent response rate.
For Cold Email Campaigns
Focus on verified business emails paired with firmographics. Deliverability-checked email and phone data plus company size and industry filters ensure your cold sequences land in the right inbox.
For Phone Outreach (SDRs)
SDRs need direct-dial phone numbers plus role seniority data. Skip the gatekeeper by dialing verified mobile and direct-line numbers matched to decision-maker titles.
For ABM & Enterprise Sales
ABM teams need full contact records, company intelligence, and tech stack data. Blend firmographic vs technographic data to build target account lists with multi-threaded buying committees.
For CRM Enrichment
Enrich existing CRM records with email, LinkedIn URL, and updated employment data. Regular refreshes keep your pipeline clean and your reps from working on stale or job-changed contacts.
Data Combinations
Popular B2B Data Combinations
The most effective B2B campaigns combine multiple data types. Here are the proven stacks our customers rely on.
For Cold Email Outbound
The core stack for scalable cold email at 95%+ deliverability.
For Sales Calling (SDR)
Direct-dial plus title and company context for high-quality conversations.
For ABM Targeting
Full-stack account targeting for enterprise sales teams.
Role-Based Data
Best Data Types for Each Role
Different buyer personas require different data depth. Match your data stack to the seniority of the contacts you're pursuing.
C-Suite Executives (CEO, CTO, CFO)
Top-of-funnel executives are hardest to reach. Pair direct dial with verified email and LinkedIn to multi-thread.
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VP-Level (VP Sales, VP Marketing)
VPs are practical buyers. Combine email and phone with firmographics to personalize by company size and segment.
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Director-Level
Directors are the day-to-day evaluators and implementers. Full contact data plus technographic context wins deals.
Recommended Data
Sales & Marketing Managers
Managers respond well to multi-channel sequences. Layer email, LinkedIn, and job-history data for relevance.
Recommended Data
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Keep Exploring
Related Resources
Explore more ways to find the right B2B contact data for your team.
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