Use Case
Contact Data for Account-Based Marketing
ABM requires depth at every target account. Contact Kit maps and verifies the full buying committee - champions, influencers, and decision-makers - across your entire target account list.
Account-based marketing demands high-quality, multi-stakeholder data at every target account. We deliver verified contacts organized by account with full buying committee coverage.
Key Benefits
Why this approach works
Getting Started
How to get started
Share your target account list
We map buying committees at each account
Multi-step verification on every contact
Deliver organized by account, ready for ABM platforms
Real-world example
A B2B SaaS running ABM against 180 enterprise accounts moved from 22% account penetration to 71% in two quarters after switching to verified buying-committee data. The lift came almost entirely from reaching the technical-buyer persona that their previous source missed.
KPIs impacted
What metrics move when this is done well
- Account penetration (% of named accounts with at least 3 verified contacts in CRM)
- Buying-committee coverage (avg contacts per account)
- Multi-threaded deal rate (% of opportunities with 3+ contacts on the buyer side)
- Pipeline velocity through complex deals
Common mistakes
What goes wrong
- Targeting only the economic buyer — wins ride on the technical buyer in B2B software
- Skipping the blocker persona — knowing who will object is half the messaging
- Treating ABM as a separate motion from outbound — they share the data layer
Related Industries
Popular industries for this use case
Related Services
Services that power account-based marketing
Related Data Types
Data that drives account-based marketing
Frequently asked questions
Power your account-based marketing with better data
Get a sample of contacts built specifically for account-based marketing.