Service
Data Enrichment Service
Your existing data is more valuable than you think - it just needs to be complete. Our enrichment service fills in missing emails, phones, titles, firmographics, and more.
Data enrichment takes your existing databases and makes them actionable by appending missing fields and correcting outdated information.
What's Included
Everything you get with data enrichment
Our Process
How it works
Send us your existing database or CRM export
We analyze gaps and provide an enrichment estimate
Our team enriches records using multi-source verification
Receive your enriched database with match rate report
Benefits
Why teams choose this service
Scope
What's included in the deliverable
- Email and phone append for records you only have a company + name for
- Title and seniority refresh against current LinkedIn / company-website data
- Firmographic fill: employee count, revenue range, industry, HQ
- Technographic fill: tools detected via job postings, BuiltWith, vendor signals
- LinkedIn URL match — single most useful enrichment field, often missing
- Custom field research on request (e.g., "what CRM does the company use")
Method
How we deliver it
Send us your existing records — typically a CSV export from your CRM or a marketing-tool list. Within 24 hours we run a match-rate analysis: which records we can fill, which fields are recoverable per record, and what the cost will be. You approve the scope, we run the enrichment, you receive the file with the new fields appended and a change-log so your CRM update is auditable.
Sample output
What the deliverable looks like
Original record + enriched fields in clearly labeled columns: email_appended, phone_appended, title_updated, seniority_normalized, company_size_band, technographics_. A separate change_log column flags any field that was overwritten so your CRM-dedupe rules can route accordingly.
Pricing example
What it costs in practice
Per-record enrichment scales with how many fields you need. A "fill missing emails + phones" pass on 10,000 records ships in 3–5 business days. A full firmographic + technographic enrichment on the same volume takes 7–10 days. Match rates typically run 60–80% depending on the target field and the source data quality.
TrueNorth Consulting was running quarterly campaigns off a 15K-record CRM with 30% missing emails. We enriched at 73% match rate and refreshed every title against current LinkedIn data. Bounce rates fell from 12% to under 3%. Annual data spend dropped from $24K (subscription) to under $5K (enrichment + custom lists). See case studies.
Boundaries
What we won't do
Honest scope. We'd rather pass on a project than deliver something we can't stand behind.
- Overwrite existing CRM fields without flagging — every change is logged.
- Append data we have not verified to the same standard as a fresh list.
- Enrich consumer/personal records — B2B-only.
More FAQs
Additional questions about this service
What is the typical match rate?
For business-email append against a clean company+name input: 60–80%. For phone numbers: 30–50% (mobile is harder to source). Custom research can push specific fields higher at additional cost.
Will my CRM accept the enriched data?
Yes. We deliver pre-mapped to Salesforce, HubSpot, Marketo, Pardot, and most other major CRMs. Send the field map and we conform.
Related Use Cases
Use cases this service powers
Related Data Types
Data this service delivers
Other Services
More from Contact Kit
Frequently asked questions
Get started with data enrichment
Contact us to discuss your data enrichment needs or try a sample first.